Emotive | company - Emotive Group

Emotive

Magic drives

The leading platform for the automotive aftermarket

Emotive

Profile

Magic drives. Experience the leading platform for the independent automotive aftermarket. Emotive delivers 70 million high-quality vehicle parts and 40 million lubricants worldwide to surpass customer expectations. Trusted by 120,000 workshops across 100 countries globally, our portfolio includes 200,000 SKUs and covers more than 98% of the European car parc market in main categories. Sustainability and quality have been part of our DNA from day one. And our dedication to customer satisfaction knows no bounds. Together with our 800+ passionate, committed employees across Europe and North Africa, we make outstanding things happen. Every day.

hero brands

1

SKUs

1k

European car parc coverage

1%

countries sold to

1

Emotive

Story

The history and industry expertise of the Emotive Group: we have united leading brands and companies under the Emotive Group to deliver exceptional products, services, and experiences to you.

1936

Vege emerged as a trailblazer in eco-friendly remanufacturing.

1983

Born in Turin, ERA masters the art of electrics and electronics parts

1987

Founded in Dutch Veghel, MRT has developed into a market leader of reman engines.

1991

Born in Munich, OPTIMAL is a leader in drivetrain, chassis, braking, filtration and egine components.

1994

From Zoeterwoude, Netherlands, MPM Oil is leading in lubricant innovation.

1999

Established in Prague, Starline offers more then 50 product categories.

2006

Born in the UK, Triple QX is a stead-fast supplier of lubricants and transmission fluids.

2012

Platinum Plus from the UK, offers top-tier collision repair products.

2024

Emotive launch – the leading platform for the automotive aftermarket.

Purpose

Our purpose is to deliver sustainable mobility to every driver.

Vision

We aspire to be the leading platform for automotive aftermarket solutions.

Mission

We transform visions into favorable outcomes for our partners and people by delivering the best selection of products, services and experiences.

Emotive

Sustainability

At Emotive, we are all about igniting a brighter future through our unwavering commitment to sustainability. We are firmly focused on reducing our environmental footprint while also nurturing the incredible potential of people, society, and the vibrant communities where we thrive. Our sustainability strategy is a testament to this passionate dedication, built on three visionary pillars: Planet, People, and Governance.

Quality

Quality is at the core of everything we do at Emotive. With ISO certifications and high quality standards, we ensure every product and service is delivered with excellence. Our product introduction process guarantees that each product is meticulously tested and approved before entering the market. By carefully selecting certified suppliers, we further deliver the highest standards in everything we do. Every potential supplier goes through a standardized and in-depth onboarding process including several quality audits and a safe launch plan for our products. Our commitment to quality fuels innovation and empowers our team to exceed expectations, creating an extraordinary experience for our customers and drivers every single day.

Service

Vehicles are evolving at an electrifying pace, bringing a surge of new technology and complexity. As a trusted automotive aftermarket brand being supplied to 127.000 workshops, we are empowering our customers and partners to conquer these technological advancements and enable them to grow, by providing them with innovative training solutions. With our cutting-edge data solutions, we enable our customers to harness data's full potential, turning insights into action and paving the way for a smarter automotive future. At Emotive we pride ourselves with unparalleled support. Our dedicated team is here to assist with any issues, ensuring access to expertise and guidance.

Emotive